Back to Blog
The Content Refresh Strategy: Doubling Traffic Without New Posts
KERVAN Team
January 19, 2026 6 min readYour old blog posts are decaying assets. Here is our framework for identifying and updating underperforming content to regain rankings.
Most companies are obsessed with "New". They publish 4 posts a week but ignore the 400 posts they already have. This is a mistake. Content Decay is real. A post that ranked #1 in 2023 is likely #8 in 2026 because the information is stale.
The "Decay" Detection Workflow
- Use our Content Decay Tool to find pages that lost 20%+ traffic.
- Check the current SERP for that keyword. What do competitors have that you don't?
- Update the stats, add new sections, and refresh the "Last Updated" date.
- Resubmit to GSC.
This process often yields 2x traffic gains with 1/10th of the effort of writing a new post.
Spot Decay Instantly
Don't let your hard work fade away. Identify dropping pages now.
Check Content DecayNeed help with your SEO Strategy?
Our team can help you implement the strategies discussed in this article.
Category: Content