Property listings create thousands of duplicate pages. Learn how to handle faceted navigation and filter bloat in the real estate sector.
Real Estate is the most competitive niche in Dubai. Yet, 90% of agency websites suffer from "Index Bloat". Every time a user filters by "2 Bedroom" + "Marina" + "Sea View", a new URL is created. Google wastes its crawl budget on these millions of low-value pages instead of ranking your main properties.
The Fix: Canonical & Robots Strategy
The solution is rigorous technical SEO. We use meta robots="noindex" on low-value parameter URLs and ensure canonical tags point to the main category pages. This funnels all ranking power to the pages that actually convert.
Technical Checklist for Listings
| Issue | Solution |
|---|---|
| Filter Bloat | Block parameters in robots.txt |
| Sold Properties | Redirect to parent category (Soft 404) |
| Image Load | Lazy load & WebP conversion |
Fix Your Site Structure
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