SaaS SEO Metrics: CAC, LTV, and Why "Traffic" is a Vanity Metric
Stop celebrating impression spikes. For B2B SaaS, the only SEO metrics that matter are signups, demos, and revenue. A guide to ROI-focused reporting.
In the boardroom, nobody cares about your keyword rankings. They care about Customer Acquisition Cost (CAC) and Lifetime Value (LTV). If your SEO strategy brings in 100,000 visitors but zero qualified leads, you are burning money. At KERVAN, we pivot the conversation from "Traffic" to "Pipeline Generation".
Tracking the Right Data
You must integrate Google Search Console data with your CRM (HubSpot, Salesforce). This allows you to attribute a specific closed deal back to the original blog post that brought the user in.
📉 The "Zero-Volume" Strategy
Keywords with 0-10 monthly search volume often have the highest conversion rates. They are bottom-of-funnel (BoFu) queries like "Best CRM for dental clinics in Dubai".
Frequently Asked Questions
- How do I measure SEO ROI?
(Total Revenue from Organic Leads) - (SEO Spend) / SEO Spend. - What is a good conversion rate for SaaS?
For organic traffic, 1.5% to 3% visitor-to-lead is a healthy benchmark.
See Your Real Performance
Our Dashboard highlights high-intent keywords you might be missing.
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